PORTFOLIO
Real results. Real niche expertise.
Real estate and lending content that performs.
Explore our published works, SEO results, and past client projects
CLIENT RESULTS
How we help leading real estate investing and hard money lending brands dominate their niches through strategic PR and content positioning.
Kiavi
A hard money lender seeking to grow brand visibility and AI-related mentions in industry publications — at a time when organic traffic was declining across the sector.
Increase brand mentions and AI citations in a competitive, content-saturated lending niche while maintaining organic traffic growth.
CHALLENGE
SOLUTION
Assisted with developing and executing a comprehensive SEO and GEO content strategy focused on AI search positioning, real audience questions, and long-form niche content.
RESULTS
+1,833% YOY increase in AI visibility. +17.4% YOY organic traffic growth.
Hard money lending
RealEstateBees
A real estate lead generation and PR platform for investors, agents and mortgage brokers seeking to build domain authority and industry credibility through earned media — without relying on paid placements or low-quality link schemes.
Build genuine authority and backlink equity in a competitive real estate space using only high-quality, editorially-earned placements.
CHALLENGE
SOLUTION
Executed a strategic guest posting and media relations campaign targeting high-authority industry publications — with each article expertly written to provide genuine value to the target publication's audience.
RESULTS
30 guest article placements secured in industry and high-authority publications within 12 months.
Real estate investing
PUBLISHED WORKS
Guest Posts and Selected Client Articles
A selection of our published articles across major real estate, lending and marketing publications
A buyer’s guide to cash-home-buying companies in Illinois (recently updated by another writer).
Bankrate
The Ultimate Guide to Sustainable Building Materials →
Kiavi
An article spotlighting sustainability as a more cost-effective approach to construction, as well as ten common sustainable building materials.
RealWealth
A forecast-style piece explaining where interest rates may be headed and what that means for borrowers and investors.
GetResponse
A lead generation guide for real estate pros, covering SEO, ads, lead nurturing, and conversion tactics.
Kiavi
A comprehensive guide on the 10 most important metrics for rental property investors, featuring formulas and real examples.
GetResponse
A real estate-specific guide on using email campaigns to nurture leads, stay top of mind, and close more deals.
Bankrate
Updated this post for Bankrate in 2024 and added new sections in.
SparkRental
An indepth look into public REITs as a diversification vehicle for investors, with emphasis on correlation and volatility.
How to Make Money Writing: 10 Ways to Get Paid Writing Online →
Credit.com
A practical “how writers earn income” article covering freelancing, copywriting, ghostwriting, self-publishing, and other monetization paths.
GetResponse
A step-by-step guide to using email newsletters to build relationships and ramp up engagement in real estate.
GetResponse
A tools guide for real estate marketers who want to improve workflow, productivity, lead gen, and conversions.
Kiavi
An examination of an unconventional real estate investing strategy - turning hotels and motels into apartments. I analyzed the pros and cons, steps, and the realistic hurdles REIs looking into this might face.
Inman
A lead generation piece I wrote in June 2020, while the the Coronavirus decimated revenue for many businesses. It shone the spotlight on some innovative lead gen approaches agents were adopting. (Gated)
GetResponse
A comparison of 10 major real estate CRM platforms, looking at special features, pricing, pros and cons.
Texas State Affordable Housing Corporation
This article highlighted the critical trends, legislative shifts, and market challenges impacting the affordable housing sector in the wake of Covid-19.
Inman
A branding and marketing article showing what real estate businesses can learn from luxury brands in terms of presentation and messaging (Gated).
Inman
A big-picture article on generating real estate leads through major social platforms and search/ads ecosystems. (Gated)
Kiavi
This article compares the traditional Buy-Rehab-Rent-Refinance-Repeat (BRRRR) strategy against the growing Build-to-Rent (BTR) model based on capital requirements, scalability, and risk.
Inman
A no-fluff social media guide for real estate professionals looking to grow visibility and leads. (Gated)
Ivy Exec
A roundup of productivity tools and prioritization models to help executives stay organized, manage tasks, and work more efficiently.
Mashvisor
Answers to some important questions real estate investors ask about investing in affordable housing
RealWealth
A look at the top landlord-friendly and least landlord-friendly states in the U.S. The article covers each state's landlord-tenant laws, eviction rules, and rent control stance.
RealWealth
A forward-looking housing market forecast piece I comprehensively revamped for RealWealth, covering housing market trends, regional demand shifts, and investor implications.
RealWealth
A strategy guide explaining buy-and-hold real estate investing and why it’s considered a durable wealth-building approach.
RealEstateMagazine.ca
A short, practical guide to using TikTok to build visibility, brand presence, and engagement as a real estate agent.
RealWealth
An article exploring long-term wealth creation through rental investing and other investment property strategies.
A curated roundup of the best educational books and podcasts for beginner real estate investors or REIs just starting out.
Kiavi
RealWealth
A mindset-focused investing piece about how emotions, discipline, and decision-making shape real estate outcomes. It emphasizes the behavioral side of investing, not just the numbers. I wrote this using some foundational ideas from David S., one of RealWealth's partners.
RealWealth
A market-selection guide I comprehensively updated for RealWealth. It highlights the top U.S. rental markets for investors looking for yield, appreciation potential, and landlord-friendly conditions.
Ivy Exec
This article details strategies for planning, hosting, and engaging participants in successful online networking events. It covers what to do before, during, and after the sessions.
Mashvisor
A location roundup article about the best Georgia cities or areas to live in, framed around lifestyle, affordability, and rental income potential.
Mashvisor
This article offers practical guidance on navigating the legal, financial, and personal complexities of selling a property to a friend or family member, especially when selling below market value.
RealWealth
An article I comprehensively updated for RealWealth. It lists U.S. states with the lowest property tax rates and identifies states offering significant property tax exemptions for seniors, disabled individuals, and veterans.
Mashvisor
This article presents the 7 U.S. states with the most expensive property tax rates and provides strategies for real estate investors to manage and navigate high tax burdens.
In this article, I offer 17 practical ideas and actionable steps for individuals looking to start a side gig to generate additional income outside their primary careers.
Millo
Mashvisor
A future-facing article touching on the impact of 3D printing on home construction, affordability, and the real estate market at large.
RealWealth
This article shares modern advice and efficiency strategies for landlords, covering topics like tenant communication, automated rent collection, regular maintenance, and leveraging property management software
Mashvisor
A how-to guide on investing in vacation rentals, covering location selection, financing, seasonality, and profitability.
A data-driven market roundup of the best markets for house flippers in 2026. I selected each market based on profit potential, landlord friendliness, housing demand, affordability, and local economic indicators.
Kiavi
RealWealth
A ghostwritten strategy guide, explaining build-to-rent investing as a long-term rental model, its pros and cons, limitations and entry points.
Kiavi
This article provides a data-based forecast of the 2026 real estate market, analyzing trends in interest rates, inventory, and property values to help investors strategize.
Ghostwritten article. Provides professional career advice and a sample letter for gracefully declining a high-level job offer without burning bridges with the company.
Ivy Exec
AlexBirkett.com
A review of some of the best appointment scheduling tools that help businesses automate bookings and manage calendars more efficiently.
RexTheme
This article discusses the growing importance of 3D virtual tours and how immersive digital walkthroughs can attract remote buyers and enhance the home-shopping experience.
BestEverCRE
I interviewed and featured perspectives from seasoned real estate professionals, comparing investing for monthly cash flow versus focusing on steady property appreciation. This article was the best performing article on BestEverCRE for a while.
CXL
A subject-matter-expert (SME) opinion piece featuring perspectives from a variety of marketers on the question: Are SEO rankings weightier than organic social shares? At the time, both these metrics were highly relevant, with a lot of marketers chasing page 1, top 3 rankings. Nowadays SEO rankings doesn't really move the needle anymore. Albeit, right now, social shares might still be the best metric for judging content quality.
This article guides real estate agents through the process of planning, promoting, and executing engaging virtual open house events using various social media platforms.
Timify
AgentFire
In this article, I comprehensively explored how real estate hashtags work in real estate social media marketing. Plus, offered a curation of the most effective real estate hashtags to help agents increase their social media visibility and attract potential buyers and sellers.
RealtyExecutives
This article offers practical advice and strategies for safely investing in out-of-state real estate using remote due diligence and virtual conferencing tools.
RealtyExecutives
This one breaks down the step-by-step process of expanding a house, covering crucial elements like budgeting, design considerations, and hiring contractors.
In this ghostwritten article, I analyze the unique preferences and buying habits of millennial homebuyers, and offer tailored marketing ideas for Realtors who want to capture this demographic.
Promo
Promo
Creative and engaging video marketing ideas for real estate agents looking to stand out and connect with their audience during the festive season. This was actually a guest piece for Promo. After this, they hired me for some projects.
AgentFire
A personal-branding and niche-positioning guide for agents trying to move into the luxury market. Ghostwritten for AgentFire.
HouseCashin
A data-based ghostwritten article analyzing FSBO trends and comparing owner-sold homes with agent-assisted sales.
HouseCashin
Written in early 2025, this article delivers a statistical breakdown of current homeownership rates, demographic homeownership trends, and broader trends shaping homeownership.
HouseCashin
This article highlights crucial facts and figures regarding home water damage, outlining its frequency, financial impact, and common causes for homeowners.
RealEstateBees
Wrote a number of real estate software review pieces for REB between 2023 and 2024. This was one of them. This one reviews twenty of the top digital marketing platforms and software solutions built specifically to help real estate professionals generate leads and close more deals.
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Helping real estate and hard money lending companies grow through expert content and strategic mentions across social media, AI platforms, and industry websites