What 183 Failed Pitches Taught Me About the State of Freelance Writing in 2025

I used to subscribe to the 'AI cannot replace you if you are good at your craft' mantra. I was dead wrong.

Here’s what happened: I lost two of my major clients the same month in March 2025. Since then there have been 1 or 2 one-off jobs here and there. I also received an unexpected payment from one of my former clients. But I haven’t really had much to do, and my finances took a hit. So in June, I started taking cold pitching seriously again.

I experimented with both Gmail and a professional email address across 183 prospects. I got a response rate of 3.75% with Gmail, and around 6.25% using G Suite. I almost landed a client through Gmail while most other responses went something like "Thank you for your interest, but..."

The strategy was: Find websites in the real estate investing space that made at least $1.2 million per year in revenue, and had created at least a piece of content (600 words or more) over the past year. Then send out personalized pitches to someone in charge of their content or marketing.

Each pitch was personalized based on personal or company history, recent achievements, or what I found about their company’s recent accomplishments.

This process alone took time, about 20 minutes for each of my prospects. So I hired someone to help out with a portion of the work. Everything was ready to go within 2-3 weeks. I automated all pitches using a Mail Merge tool (this allows for more personalization).

The second follow up was meant to just offer value, without any kind of overt CTA. I felt like I’d mastered the process of pitching, since I have landed almost every client I’ve had up till now through this process.

I had my hopes up. I felt since my cold pitching game was top-notch, I should land clients within 2 weeks. Instead, I got silence. Over the years, I have had to fire clients because of low rates or poor communication, but here I was with none. It all came too fast.

I started freelance writing back in 2015, believing skill and hustle were enough. But the reality is different right now. The fundamental rules for success in freelance writing have profoundly changed. The market is saturated, competitive, and strange.

So how did I lose two major clients in the same month? The first major client I lost partly to AI, and partly because the company was trying to save costs. They hired an in-house writer while I was still working for them. I should have read the sign on the wall. The final nail in the coffin came when I raised my prices. Quantity of work slowly declined until zero.

The other client I still work with in a limited capacity. I lost the monthly gig I did with them also because of a disagreement over pricing. I still work with them, but not in a blog writing capacity.

I wasn’t prepared for the harsh reality: The fact that in 2025, freelance writing has gotten very cutthroat. Writing-related jobs dropped 21% in just eight months of ChatGPT’s launch. Google’s AI Overviews and algorithm changes also devalue traditional blog content as websites lose clicks.

To top it off, the economy is uncertain right now, and budgets are being slashed. For most companies, the first place to cut people and budgets is usually content. The sharp decline in Upwork freelance writing jobs is testament to this.

But it’s not all doom and gloom. In this article I’ll detail my results, and what I learned about the current state of the freelance writing/content writing services industry. If like me, you’ve been asking the question, “is freelance writing dead?,” this article will provide you with a clear answer.

I’ve written this for you if you’re a new freelance writer looking to build a sustainable freelance business, or an established writer who has recently lost major clients to AI, wants to maintain income levels and attract clients who value quality over cost.

Business owners who hire freelancers but have recently been hit by Google’s algorithm changes can also grab one or two ideas from this article.

The Truth About Today's Freelance Writing Market

My pitching failures were not isolated. I could relate to the many Redditors posting topics like this.

The market is saturated, budgets have shrinked, and being a versatile, jack-of-all-trades writer, which may have been a strength in the past, is now a significant disadvantage.

To secure work today, a writer must cultivate and market a very specific skill set that meets the shrinking and highly focused needs of businesses in a specific sub-niche.

The Numbers Tell the Story

Although 48% of CEOs plan to boost freelance hiring, the supply of writers has exploded faster than demand.

The freelance economy reached $1.5 trillion in earnings in 2024 according to Upwork. But the overwhelming number of writers entering the field creates intense competition for a limited number of roles. 28% of skilled knowledge workers now operate as freelancers.

So, while there’s some economic uncertainty, it has relatively little to do with the squeeze the freelance industry is facing. Market saturation is the main culprit.

The other powerful force squeezing the industry is AI disruption. 78% of businesses now use generative AI regularly for business tasks. The AI-assisted content creation market is expected to grow from $2.9 billion in 2024 to $3.53 billion in 2025—a 21.9% jump in just one year.

What This Means for You

If you are still pitching yourself as a “content writer” or “blog writer”, you are competing with both AI tools and thousands of other writers. Your “generic” title pigeonholes you as someone who’s interchangeable with free or cheap alternatives. You’re essentially “commoditized”.

“Is writing dead because of AI?”. No. At least not yet. But to succeed as a freelance writer today, you must reframe your entire value proposition. Your worth is no longer tied to your ability to write well, but to your ability to use writing as a tool to deliver specific outcomes to businesses. Think technical documentation that reduces support tickets, data-driven case studies that generate leads, or regulatory compliance content that prevents costly mistakes.

Are Freelance Writers Still in Demand?

Yes. Freelance writers are still in demand. But the problem is that demand has drastically reduced due to AI, while supply has increased. On platforms like Upwork, tasks like writing and translation, that are easily automated, have seen demand drop by 20–50%.

Researchers say “AI acts as a force for both displacement and creation, depending on whether skills are substitutable or complementary”. So you can’t just wait for the market to return to “normal”. AI is going to keep improving. The ground has permanently shifted under our feet as writers. The way forward is:

1. To upskill and offer services that AI cannot offer, or

2. Partner with AI and shift from “I write words” to “I deliver specific outcomes”.

Back to my 183 pitches. It failed because the “traditional” freelance writing industry is dying. I’ve been a freelance writer since 2015, and it’s never been as bad as this. But sending those pitches allowed me to reassess and re-learn. Here are six major lessons I learned.

Lesson #1: The Race to the Bottom is Real (And It's Not Just About Rates)

I raised my prices early this year. In hindsight, I am not sure if this was a good move. But looking ahead, I want to work with just 2 or 3 clients who know my worth as a content creator and whose work I enjoy doing. So I feel I should just start building the blocks now.

Anyway, this was the beginning of the end for my work with one of my major clients. First, communication slowly declined. Whenever I followed up, they mentioned that their website was being redesigned (I think the old design was better). Then new work stopped coming in monthly, until it completely dried up.

But I think it wasn’t about price. It was about options, and their perception of value. Many writers ask, "is freelance writing dead?" because they feel pressured to compete on cost. We often fall into the trap of thinking cheaper prices secure clients. But from my own experience, it’s all about perceived value and alignment. Lowering your prices is a race to the bottom.

The Reality: You Are Not Just Competing with Other Writers

You cannot compete with AI on speed, because you are not a machine. You cannot win on price, because AI is exponentially cheaper. This is the race to the bottom, and it is a trap.

For AI blog generators like Typeface.ai, their value proposition is “write blog posts in under an hour.” When clients see these promises, your two-week turnaround for a well-researched, strategically crafted piece suddenly feels expensive and slow.

What kind of post would you create in 1 hour? What value would it offer anyone except basic regurgitated stuff? It doesn’t really matter.

As a writer, competing with AI forces you to undervalue your skills and erodes your professional standing.

Academic research shows people are willing to forgo $0.85 out of every $3 to receive ChatGPT’s help—that is 28.3% of a $3 payment. This is the reason why CEOs and marketers wouldn’t mind a bit of a decrease in profits, just to have AI automation.

It’s not about value, it’s about ease. AI is easy to use and it’s fast. Who can compete with it?

The Root Cause: Warped Value Perception

AI writing tools have distorted client expectations about speed, cost, and quality. Some clients now expect their writers to provide 2-hr turnarounds without understanding that quality content requires research, strategic thinking, and brand alignment.

The issue goes beyond just AI. The freelance writer’s work has become so vulnerable. The fact is, SEO and content marketing budgets have decreased across industries. 59% of CMOs report having insufficient budget to execute their strategy in 2025. The writer’s work is now undervalued and is the first to go on the chopping block because its impact is hard to quantify on a simple spreadsheet.

But the paradox is: Despite the drop in clicks, SEO and content marketing still deliver over 2X more return on ad spend than paid ads.

This inability of decision makers to value long-term assets, like blog content over easily measured short-term wins (PPC ads) has amplified the problems writers currently face. Freelance writing demand in 2025 is very different from what it used to be.

The Bigger Picture: Redefining Human Value

The critical takeaway from all this is: if you seek high value freelance writing opportunities in 2025 and beyond, you must pivot from a “writer” to a “marketer who writes”.

Your survival in today’s freelancing market depends on positioning yourself as a strategic partner who delivers measurable outcomes, not just words on a page. The race to the bottom only exists if you choose to participate in it.

Lesson #2: The Illusion of "Good" Writing

After sending more than 180 personalized pitches and getting no new clients, my confidence was shaken. I felt my writing skills weren't good enough. It is easy to feel demoralized and think, "My portfolio is weak," or "I am not as good as other writers." But I discovered I was not alone, and my writing skill was not the problem. The market itself has changed what it values.

I sent a total of 4 emails to each prospect, 1 introductory email and 3 follow-ups. In the Gmail sequence, the first email practically got zero replies, while subsequent emails got 1 or 2 replies out of probably 90+ pitches sent.

In the professional email address, the first email got the most replies (probably around 3), while subsequent emails got 1 or 2 each, making a total of 6. The last email got no replies on both ends.

I sent about 80 pitches from my professional email address. This campaign performed marginally better probably because I took the time to edit each personalized text and made it sound more natural. Yet, these replies didn’t lead to anything.

I learned that content is no longer just about artistry. It’s about achieving a specific business goal for a specific audience. The market has shifted while I stayed glued to the same spot.

Technical proficiency in writing, like strong grammar and an elegant style is no longer the measure of a writer’s worth. In 2025, the market prioritizes why we write.

Your Clients (and Google) Value Purpose over Polish

The intersection of AI and writing has made "good enough" prose a commodity; strategy is now the differentiator. To succeed as a writer, you must shift from just being a writer to being a problem-solver who uses writing as a tool.

Clients want outcomes: Does your work generate links? Does it generate leads? Does it drive high-quality traffic? Does it rank on Google and get mentions in AI search? They don’t want the most beautifully written articles; they want real results.

To stay relevant, you must master skills that align content creation with tangible business wins. The bar isn’t higher, it’s shifted already.

Lesson #3: Niche Down…Then Niche Down Again

Just niching down is not enough anymore. You have to find a sub-niche within a niche to focus on. While I have to say this goes beyond specialization—both specialized writers and generalists are feeling the heat, but AI is a better generalist.

It’s tough enough for specialized writers in this market, not to mention generalists.

Many who ask, “is freelance writing dead?” overlook the fact that the market still has room—just not for everyone. I almost landed a healthcare writing role. But I am not a healthcare writer. I could have referred someone in my network if I had someone who fit the bill.

My point is, whenever companies post freelance writer jobs, they are no longer hiring generalists. They are looking for specialist writers. And the more specialized you are, the better.

This is why going forward, I am literally focusing on creating value for residential real estate investing companies (the kinds of clients I attract) and ignoring all others. I might be able to branch out from here later on, but for me this is where I have, and can build proof.

The Micro-Niche Revolution

In a digital world where everyone says “I can do everything,” a micro-niche says: “I only do this, and I am the best at it,” or “I only serve specific clientele and I help them achieve specific result”. Instead of “LinkedIn ghostwriting”, think “LinkedIn ghostwriting for female tech founders.” Instead of “real estate writing,” think “brand building content for commercial real estate firms”.

This hyper-specificity attracts premium clients willing to pay premium rates for expertise they can’t find elsewhere.

Why This Strategy Works

Your survival in today’s gig economy depends on becoming irreplaceable in one specific area rather than replaceable in many. Specialization is no longer a business tactic. It’s a requirement for professional survival.

The path to security and higher pay in 2025 and beyond is deep, focused specialization. You aren’t limiting your freelance writing opportunities. You compete with fewer writers, can command higher rates, and will attract clients who specifically need your expertise. I firmly believe that the most successful freelancers going forward will be the ones that find the sweet spot where their skills, portfolio, passions, and market demand overlap.

Lesson #4: Go Beyond Personalization, Offer Quick Wins

What I learned is that while personalization is good, if I want to land a client via cold pitching, I have to offer my prospective clients a quick win.

AI has made it easier to personalize at scale. AI tools can browse platforms like LinkedIn and help you research your prospects’ recent achievements or hiring trends. It can even find podcasts or interviews they did or ideas they shared in a recent blog post. But personalization without tangible value is hollow.

There is no excuse for sending un-personalized emails in 2025. You know those kinds of emails everyone gets, which can be described simply as “junk”. Un-personalized emails will literally get no responses in 2025.

Yet, just proving you’ve done your homework through personalization is no longer enough to secure a client. I believe AI personalization that’s short and sweet, slightly human-edited, and doesn’t sound too cheesy or nosy, is okay.

The most important thing is: you have to offer some immediate value that makes the person at the other end curious. That’s asking, “if I were in this person’s shoes, what quick win would I like to have right now?”

But the belief that meticulous personalization is the key to cold emailing success is wrong. While it may generate a few more non-committal replies, the time investment doesn't translate into clients. The ROI of hyper-personalization is too low.

The 30-Minute Rule

Here is the framework: If that quick win is something you can get done in 30 minutes or less, then do it, and attach it to your email. For example, a website designer creating a 10-minute review of their homepage, putting that on GDrive, then linking to that in their pitch.

If it takes more than 30 minutes to do, then offer to do it for free.

For example, as someone who writes, I could offer to check out their top ten posts, and optimize the meta descriptions on each to drive more clicks. I could offer to comprehensively edit and/or rewrite one of their AI content pieces.

I could offer them a subject matter expert interview/expert roundup article. I could offer a list of pages and article titles driving the most links and traffic to one of their major competitors, and give them a quick analysis of each page to show why each of those pieces works.

The quick win might also be inherent in your offer. For example, you could provide a presentation that breaks down your process for helping them achieve something that makes their life easier.

But make sure what you offer is something that makes the person at the other end curious. Don’t just offer “a free audit of XYZ.”

The Psychology Behind It

The way to reach people nowadays is not trying to get something from them. It’s offering them something that makes them look good. You’re giving them something they can use to impress their boss or something that will improve their performance.

Everyone is threatened by AI, even marketing directors. So you have to shift the entire focus from your own needs as a freelancer to addressing the professional anxieties and goals of your potential client. This taps into the principle of reciprocity—when someone provides value first, people feel obligated to return the favor.

Cold emails have a response rate between 1% and 5%. Personalization alone will get you nowhere. It takes more to get people’s attention nowadays. If you want to cut through the noise, you should be generous enough to empower your prospects with your skills or your unique insights.

Lesson #5: Commit to Learning. Become an Expert at Something Else Besides Writing

If all you can offer is content writing, then you had better be looking for a 9-5 right now. “Content writer” with no additional skills, is no longer a sustainable career path.

Right after I sent out the first 90+ pitches and didn’t get a response, I thought my pitches needed some tweaks.

This was when I had to switch to a professional email, and make my personalizations more human. But after sending all 183 pitches and follow-ups and getting no new clients, I realized the problem wasn’t my pitch. It was the market itself.

Yes, 183 pitches isn’t enough to say “content writing services is a dying industry.”

But the freelance writing profession has reached a critical inflection point where simply being a good writer is not enough.

AI writing tools are a threat to all writers. But for some who use them as assistants rather than a crutch for creativity, they are an efficiency hack.

I believe transparency will become critical going forward, as businesses will have to disclose which of their content pieces is AI, which one is not, and which one was augmented with AI. This is already law in places like Utah. When this happens, freelancers and marketers who use AI as a crutch might feel the sting.

The T-Shaped Marketer

Writing, in combination with another skill, allows you to sell results, not just a service. This is the way forward.

I realized that to thrive going forward, I must become a “T-shaped marketer”.

I discovered that I needed to combine my deep expertise in storytelling and communication with functional knowledge of related marketing disciplines like Google Analytics, Generative Engine Optimization (GEO), lead generation, AI video creation, social media marketing, and Google Ads.

My Strategic Content Repositioning

The most durable strategy for a writer is to become an orchestrator of a complex process that drives results, and that AI cannot replicate (at least not on its own). Writers also need to proactively measure results, and be inquisitive about the results clients are getting from their work.

Here’s what I figured out: Most AI tools scrape information from websites on the first pages of Google and Bing. So getting mentions and links within these websites boosts your rankings and your chances of appearing in AI search answers.

With my knowledge of guest posting and setting up outreach campaigns, I pivoted to helping clients skyrocket their visibility by creating stats-based articles—which are usually evergreen and always sourced by AI tools—combined with guest posts on high-authority sites. I then repurpose each stats-based piece into 15+ pieces for social media.

My host also gets subject-matter-expert articles that increase their topical authority. Everybody wins. This process is something AI cannot do.

It’s the opposite of what’s happening with fully automated AI blog content. Many marketers and CEOs feel AI content should be sufficient to move them from Point A to Point B. They see traffic increases because by having more pages, more people view their sites.

The problem is, and this keeps being reported by business owners, that traffic is useless. It's not converting. People just view the page, probably because of the catchy headline, and once they notice the content is shallow and not written by a human, they leave.

After a while, traffic starts plummeting because Google takes the cue, and they see traffic drop to zero for many pages. But these business owners keep creating more pages, since it's automated, creating this self-deprecating cycle, and hurting their businesses.

I have nothing against AI content. I use AI in my content processes myself. But I dislike unedited or slightly edited AI content. What it says to me is: "I have put no thought into this". And I'm sure I'm not the only one who feels this way.

Since Google is none the wiser, it's losing market share. And will keep losing share of the market to platforms like Perplexity and ChatGPT.

Human-written content hasn't been perfect either. And it hasn't been perfect since SEO agencies and content farms started hiring people who could create content for 5 bucks and generalists who talk a big game.

The problem right now is, human written content formats like the run-of-the-mill affiliate's long-list articles, news articles (that aren't novel), how-to articles (that aren't customer-specific), comparison-type articles and listicles (that aren't branded or spotlighting the brand), what is articles, pillar page, skyscraper content, and the likes have been hurt by Google's AI Overviews.

So content creators and marketers need to be very strategic about what they choose to work on right now, and also must spread out beyond Google.

What Types of Content Should I Create?

• Original research and stats-based content will always be in vogue. When it comes to stats, people do not trust AI, and most times they want to see the full picture. So that drives click throughs.

• AI can't write case studies. It can write formulaic case studies, but not the kind of story-based case studies that move the needle.

• AI can't do subject matter interviews. So it can't write subject matter interview/expert roundup articles.

• AI can't write ICP-specific content. It can write generic content based on what it scrapes from the web. But for those kinds of articles where SEO isn't the priority, but reaching a specific target customer, AI can only reach surface-level.

• AI doesn't understand your brand and can't deep dive into your value proposition like a human can. While it can write any kind of comparison article and listicle, it can't write those listicles and comparison posts that spotlight your brand, and make customers choose you over your competitor.

• AI also can't write documentation posts like this one. The kind that spotlights your wins and losses or that delves into your personal experiences.

AI can assist you when writing these kinds of posts. But these are not the kind of articles you "generate". These are the kind of articles I'm talking about when I say "strategic content".

The Reality Check

The writing profession’s low barrier to entry made it vulnerable to disruption. Anybody could create a LinkedIn profile and call themselves a freelance writer. This made it the easiest place for AI to penetrate.

Today’s writers have a new job description: Move clients from Point A to Point B. Your survival and success depend not on lowering prices or getting another writing certification, but on using your writing to create measurable progress and solve real problems for clients.

Lesson #6: Do Not Make Money Your Motivation. It Should Be All About Value Creation and Growth

Many freelancers are financially desperate right now. I was there too. At the start of my pitching campaign, I was focused on one thing: landing a client. That desperation showed in my follow-ups, which stopped offering any real value. The campaign was a disaster because I had forgotten a fundamental rule: People pay for value (a solution), not for your time or your skills.

No one owes anyone attention. I had to shift my thinking from the desperate, short-term focus on making money and adopted a long-term “craftsman mindset”.

In Cal Newport’s book, “So Good They Can’t Ignore You”, he introduces the “craftsman mindset”. This is what he describes as focusing on building rare and valuable skills instead of just chasing what you want from your career. If you build skills that help clients solve real problems, you gain leverage, and eventually build a great career.

This approach reframes marketing not as self-promotion, but as what Seth Godin describes in “This is Marketing”: the generous act of helping others solve their problems. If I focus on generously creating real value, I build the kind of “career capital” that naturally leads to better opportunities and financial stability.

In a market with more supply than demand, lowering your prices is a race to the bottom. The only winning move is to raise your perceived value by becoming more valuable.

This AI wave is an opportunity to prioritize upskilling. You have to think five to ten years ahead and ask: What skills would make me more valuable? What kind of value can I create for my clients that AI cannot replicate in the next five years? Your future career and financial stability depend on starting to learn those skills now.

The Uncomfortable Truth: The Cold Pitching Process is Broken

Despite being a specialized writer, crafting personalized pitches, and following every best practice I knew, the vast majority of my 183 emails went unanswered. I initially blamed my execution. Maybe my subject lines were not compelling enough. Maybe I had not researched deep enough. Maybe I wasn’t specialized enough.

None of those really mattered. The problem wasn’t the quality of my pitch. It was the pitching process itself. The traditional cold pitching method is no longer a reliable way to find work. The sheer volume of emails people get nowadays has made the entire process more of a lottery than a meritocracy. Potential clients are overwhelmed with pitches.

The Math Does Not Add Up

One business owner on Reddit put it perfectly: "Cold email used to feel like a cheap unfair advantage. Now it feels like walking into an inbox full of screaming robots." Cold emailing has become a victim of hyper-automation. And the low response rates are proof.

Standard response rates now hover around 2-5%. Even with perfect execution, you would technically need to send out between 100 and 1,000 emails to land one client if conversion rates remain that low.

The Trust Problem

Most cold emails fail before anyone reads them because there is no relationship, no credibility, and no reason for the recipient to care about your message. Trust precedes engagement. Without an existing relationship, credibility, or some sort of quick win offering, even the most polished and personalized campaign is doomed from the start.

Instead of begging for attention in crowded inboxes, focus on becoming visible where your ideal clients already spend their time. Build authority through consistent value creation. Let prospects come to you when they are ready to hire.

The cold pitching playbook worked when fewer people were using it. Now it is time for a different approach.

So, Is AI Replacing Freelancers?

Yes it is. This is the reality. And I was one of those who said, “it will only replace generalists”.

In fact, research from the Brookings Institution found that the negative effects of generative AI were more pronounced among experienced and specialized freelancers who offered higher-priced, higher-quality services.

So, beyond having a niche or sub-niche, you have to critically examine whether the specific services you offer within that niche are truly defensible and impossible for AI to replicate. If they are, you should find a way to bundle services together to sell results or pivot to services that rely on human strengths and real interactions.

The Full Circle: We're Not Competing with AI—We're Competing with Fear

After 183 pitches, countless hours of “perfecting” my approach, and watching my freelance writing career stall, I finally understood the real problem. I wasn’t competing with AI. I was competing with fear—my own fear and my clients' fear. The biggest roadblock freelancers face isn’t AI technology itself, it’s the fear it has unleashed.

Let me explain. My own fear led to desperate follow-ups, while my clients’ fear makes them want to keep up with the Joneses. It makes them hesitant to invest and retreat to what feels safe, even if it’s not the best option.

If I confront and shed this fear, I win. It’s not about Google’s algorithms. I have to dismantle my own self-doubt, hesitation and the anxiety that holds me back. Every obstacle feels amplified when fear takes the center stage. So I have to recognize this situation for what it is: an opportunity for growth.

Why "Proving You're Better Than AI" is the Wrong Fight

When one company tried replacing 1,000 human jobs with AI, they discovered something surprising: AI could solve approximately 15% of tasks, but they made exactly $0.

The mistake lies in viewing tools like ChatGPT as direct rivals. You excel where AI fails. It can’t understand context, build and nurture relationships, or solve strategic problems. Yet here I was, trying to prove my writing was “better” than ChatGPT. This is like a chef trying to prove they are better than a microwave. You are solving completely different problems.

What Does Success Actually Look Like Now?

In “This is Marketing”, Seth Godin notes that marketing is about understanding what people want to become and helping them get there. The path to success for us writers in 2025 and beyond, is to fundamentally change the game we are playing.

Successful freelancers today are not fighting AI. They are solving different problems entirely.

They are conducting industry research that requires human judgment. They are interviewing subject matter experts and translating complex ideas into compelling narratives. They are developing brand positioning that resonates with specific audiences. They are creating content strategies that actually take businesses from Point A to Point B.

They aren’t trying to out-write AI or just producing content. They focus on delivering tangible outcomes for clients. Whether it’s with the help of AI or not, if your work measurably contributes to helping a business achieve its goals, you become a strategic partner. You no longer compete on speed and cost. This is the way! This is what success looks like now.

Agnes Gaddis is an experienced real estate content writer, helping residential real estate investing brands boost traffic and visibility through content. You can read her articles on SparkRental, Inman, Bankrate, RealWealth, Credit.com, and more.